What is Net Promoter® Score?

Net Promoter® Score, commonly referred to as NPS®, is a customer loyalty metric that gauges how willing a customer is to recommend a product or service. It’s used to enhance customer satisfaction measurement. Net Promoter Score can be described with one simple question:

“How likely is it that you would recommend [Company Name] to a friend or colleague?”

So your NPS score shows how your customers talk about your company to others.

Why is Net Promoter Score® Important?

Many executives believe Net Promoter Score shows your potential for growing both revenue and profits. NPS is basically a measurement of the free marketing that will affect the growth of your business.

For example, when you get a great recommendation from a friend about a new restaurant, you are much more likely to give it a try and become a repeat customer. The same is true for almost any product or service. You’ll always be more comfortable sampling a product/service/location when someone trusted has had a good experience there.

How Shoppers, Inc. Makes Net Promoter® Score Easy

Customers have more power than ever to voice their opinions—and that can build or damage your brand. Shoppers, Inc. makes it easy to create your Net Promoter Score Survey for your customers, so you can start tracking results and taking action on real, quantifiable data. Whether you want to pose this question to your customers based on their interaction with your organization, with an email invitation or with an online interaction or web survey, Shoppers, Inc. can help you get results.

Try a Real Survey (shows what your customer will see)

See a Completed Survey (shows what you’ll see after a survey is submitted)